Garmology: Authenticity: Reclaiming reality in a counterfeit culture – With Alice Sherwood, author (#95 S04/E22)


Today’s guest is Alice Sherwood, author of the new book “Authenticity: Reclaiming Reality in a Counterfeit Culture”. We have a fascinating chat about the counterfeit goods and how brands are actually helping the fakers, storytelling in marketing, how almost all fashion design is an incremental process, influencer culture and how AI is making is both enabling the theft of information…

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Garmology: Mindful mending – With Molly Martin (#90 S04/E017)


This week’s guest is Molly Martin, author, illustrator and mender. Molly’s book “The Art of Repair” is a wonderful combination of techniques and illustrated garment stories and real garmology material. We chat about the historical necessity of repairing garments, how wartime and rationing made it important to be able to repair what you wore, the Japanese techniques of Sashiko and…

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Garmology: From Hackney with love – With Barbara and Nick, A State of Nature (S04/E13)


Today’s guests are Barbara and Nick, the due behind the small Hackney-based brand, A State of Nature. Heavily into the small-scale, well-crafted, detail-oriented, natural fabrics and direct sales school of business, building the business from the ground level with a focus on longevity and happy customers. We talk about the joys and frustrations and how coming from luxury fashion means…

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