Garmology: Authenticity: Reclaiming reality in a counterfeit culture – With Alice Sherwood, author (#95 S04/E22)

Today’s guest is Alice Sherwood, author of the new book “Authenticity: Reclaiming Reality in a Counterfeit Culture”. We have a fascinating chat about the counterfeit goods and how brands are actually helping the fakers, storytelling in marketing, how almost all fashion design is an incremental process, influencer culture and how AI is making is both enabling the theft of information and helping catch the thieves at the same time. Oh, and who really invented the tuxedo, Yves St Laurent or Ralph Lauren?

“Authenticity: Reclaiming Reality in a Counterfeit Culture” is available from all usual sources, or direct from the HarperCollins here

Garmology is researched, booked, hosted, edited, published, paid for and everything else by Nick Johannessen. There is no advertising or sponsorship, but you are welcome to support the podcast at

And remember, while you can listen to the episode right here on the webpage (all episodes on the Garmology page), for the best experience, the podcast is also available on all the usual podcast sites, like Apple Podcast, Spotify, Google Podcasts etc., just search for Garmology. This is very handy for listening via your phone while walking the dog, driving, cooking, or whatever activity you do where you want to listen to people talk about stuff.

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