In this episode of Garmology, Nick heads to Edinburgh to meet Laurence, founder of Woolkind—a colourful knitwear brand built on a deceptively simple idea: what if clothing was made exactly how people wanted it, and made to last?
A former accountant, IT specialist, and software executive, Laurence left a successful corporate career during the pandemic to pursue a lifelong obsession with knitting. What emerged is Woolkind, a made-to-order knitwear business where customers choose colours, garments are produced one at a time, and every detail—from the wool source to the sewing thread—is scrutinised with almost obsessive care.
The conversation explores customisation, craftsmanship, sustainability, traceability, wool sourcing, the economics of small manufacturing, and the challenge of building a business without falling into the endless cycle of trends and overconsumption.
From knitting machines and merino wool to Black Friday alternatives and the myth of recycled polyester, this is a fascinating discussion about making things properly—and finding joy in the process.
Garmology is available in all podcast feeds, such as Apple Podcasts, Spotify, Audible, Google etc, and as a web-player here, and YouTube further down!
Garmology is by Nick Johannessen. There is no advertising or sponsorship, but you are welcome to support the podcast via my Patreon at patreon.com/garmology or you can buymeacoffee.com/garmology
Nick Johannessen is also the editor of the WellDressedDad blog and WellDressedDad on Instagram. You can email Nick as Garmology (at) WellDressedDad.com.
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