Garmology: Provably fit for purpose – With Martin Brooks of Shackleton (S04/E12)

When you start a brand based on your admiration for the last great hero of exploration, you want to make sure you live up to the legend. Martin Brooks of Shackleton guests to talk about his decades-long obsession with Ernest Shackleton and his Antarctic quest, his values and leadership, the understated heroics and achievements. Oh, and how they are going about making functional outerwear to last a long time, inviting customers to experience extreme conditions and keeping the legend of Shackleton and his men alive.

You can read more about Shackleton here.

If you would like to support the podcast, feel free to buy the host a coffee!

And remember, while you can listen to the episode right here on the webpage (all episodes on the Garmology page), for the best experience, the podcast is also available on all the usual podcast sites, like Apple Podcast, Spotify, Google Podcasts etc., just search for Garmology. This is very handy for listening via your phone while walking the dog, driving, cooking, or whatever activity you do where you want to listen to people talk about stuff.

Nick Johannessen is the host of Garmology, the editor of the WellDressedDad blog and WellDressedDad on Instagram. You can email Nick as Garmology (at)


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