The Great Shaving Cream Investigation – Summary

An epic six rounds of one on one shaving cream combat has come to an end. 12 products, each claiming to be the ultimate, have been tried on the battleground that my face became. The left side versus the right side, stainless steel blades reducing stubble to rubble. At this point you will no doubt have read up on all the rounds, come to your own conclusions and feel you are ready to voice an opinion among your finest friends, the aficionados of shaving. In case you haven’t, here are links to what you may have missed:

Ok, now that we are all on the same page, what has this trial shown? To be blunt we can quickly conclude that there are good solutions for shaving lubrication, and there are incredibly poor ones. While all claim to be something along the lines of “the best”, several of those tested were clearly making quite outrageous claims. Some had obviously spent their development budget on smell or packaging, which would appear to be a poor strategy in the long run.


13 products, 2 safety razors and a badger hair brush

As mentioned in each review, my criteria for a good shave are as follows: “To me there mainly two aspects that define a decent shave: the success hair removal, and how my skin feels in the hours after. As mentioned further up, points are given based on several other factors as well. This is important to do, according the the Charter for Really Good Reviews, OK?”

Have my criteria changed under way? Partly, yes. I have learnt to appreciate the ease and speed of using a good cream from a tube, and at the same time very much enjoyed the more time-consuming process of using a badger brush and traditional soap. Depends a bit on what you are after, whether it’s at the crack of dawn on a bleak Tuesday in November or whether it’s a fine Saturday morning where you have time to enjoy an espresso in the bathroom while enjoying a shower and a shave.

Regardless of the situation though, you want the cream to perform, and these are the products I identified as the top performers:


Notice the red on the Billy Jealousy? That’s a red flag, due to naughty ingredients, so while it may offer a top-class lubrication experience, you are probably wise to avoid for other reasons.

Consistency is probably not a major selling point in itself, more an indicator of how pleasant the cream is to work with. It may or may not be a coincidence, but the ranking list for consistency is almost identical to that for lubrication, so I’ll not reproduce the table again.

Smell though, that plays into the experience more than I had imagined before. Have a good snort of the deplorable Kiehl’s and you’re off to a poor start to the day, while on the other hand (in the other nostril?) a heady intake of Arko puts you in mind of classic Italian films of the 60’s and sets you up for the part of the leading man. To my nose, the ranking for smells came in like this:



For that great smell, it’s either Arko the soap or Taylor the cream. Among the also-rans the Truefitt & Hill and Mitchell’s Wool Soap come to mind as being memorably good. Of course, this is not exact science and one man’s evocative scent may be another man’s claustrophobic smell of doom.

Packaging though, there is a factor that surely has nothing to do with how smooth of cheek and fresh of skin you are. Yet we all know that how a product is presented does count for how we feel about it. From the frankly pathetic efforts of Weleda to the better than the actual product efforts of Gentlemans Tonic, the list of packaging points goes like this:


So, the effort made by Truefitt & Hill in their packaging does pay off. Even the less expensive efforts of the next places show that spending a bit of money on some decent graphic design makes a big difference.

So there you have it. The results are in, they have been tabulated and considered. You may now make your choice, and you are allowed two. One for the daily drudge and one for the weekend pleasure.

And just to show how impartial I am, none of the products reviewed were sponsored by the producers. I was gifted the Truefitt & Hill by the owner of, otherwise I purchased all as a regular customer with my own hard-earned cash.

In closing though, I did promise I would test the absolutely cheapest option available to me, as in the cheapest off-brand, own-brand supermarket shaving lube in my local supermarket. I did not look forward to this, but consider the lengths I go to in my quest to provide illuminating blog-style information for you, dear reader. I found a 300ml aerosol can of “Shaving foam”. 300ml is a pretty decent sized can, and it cost less than a pound. That is a lot of foam for the money.


I’ll not beat around the bush or even try to review it in full. After giving it a good shake to ensure it had at least a fair chance of presenting itself well, it was clear from the first squirt that this would not go too well.


A brief press and I had a handful of quite dense foam. Applying it to my face gave me the feeling of it lying as a layer over the stubbles, where other creams let you apply them on the skin.


When shaving there was almost no feeling of the foam lubricating, it was more a case of the razor removing foam, and randomly stubble, but mainly after the foam had been removed. This was a really poor experience.


To give them a tiny bit of credit though, the contents appear to be mainly water and stuff related to the aerosol gas. For the price though, can you really expect it to be any good? I can’t imagine the economics of producing this, as it is proudly made in the UK, sold in Norway, and at under a pound a container.


To finally conclude, do yourself a favour and get a good shaving cream. Smooth cheeks and jowl and a burn-free face is no more than your should expect at the start of a day. Are we agreed on that?



No Comments

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.