01/04/2022
Journalist Symeon Brown visits to talk about his new book about the world of influencers, “Get rich or lie trying”. We cover the rise of the modern influencers, how social media has enabled new ways of guerilla marketing using young fans, the fashionable surgery and Brazilian butt lifts, the dropshipping and financial trader scams and at the end of the…
28/01/2022
Today we swing back to the business of fashion and my guest is Amanda Lee McCarty, producer of the Clotheshorse podcast and Instagram. With her own experience in the business to draw on, Amanda goes deep into the world of decoding and demystifying the world of fashion, both fast and slow. We cover a wide range of topics in our…
20/05/2017
Four years ago I posted a pretty critical piece about a fabric that at the time was on the brink of enjoying something of a comeback. The main point of the article was that the historical facts that were being bandied about might not actually be as historical as they were made out to be. There was much talk of…
11/12/2016
Observing the current obsession in the UK with the apparently Danish concept of “hygge” is both amusing and disturbing. Firstly, trying to package and sell such a concept is in itself a strange task, based as it is on an apparently untranslatable word that involves an increasingly wide selection of absolutely necessary food, drink, accessories and whatnots to achieve some…
09/05/2013
Since becoming more interested in clothes over the past few years, I find I’ve also taken more interest in how they are presented to me in the marketplace. We’re talking marketing, advertising, the dangling of the lure that will make me want to part with my hard-earned cash in exchange for whatever is being promoted. And I’m becoming increasingly aware…