Pitti Uomo, my report from not going there ever

I have a terrible unawareness when it comes to the menswear tradeshows. I never seem to know when they are, I’ve never applied for a press pass and hence, I never get to go. I tell a small lie, I did in fact manage to apply once, to Bread & Butter in Berlin, and did get the press pass, but then they went bankrupt and the show was cancelled. Pitti Uomo I’ve only viewed from afar, which is a shame, as I’m sure it would be great fun. Since then all I’ve done is look at the photos on Instagram and wish I’d remembered to apply and saved up for travel and stay.

This year though I decided to have a little fun and pretend that I was there. By doing a little digital editing. Purely for fun mind you. One of them isn’t actually totally bad either, which was random luck, as I’m pretty useless at digital editing…

Maybe next year I’ll go for real!

Pitti Uomo, people I kind of met there 🙂



  • Jim Paterson. 22/08/2017 at 16:48

    I’m going to start confusing WDD with The Sartorialist.

    • nick 22/08/2017 at 16:52

      It’s uncanny, right?


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