This is a strange post to be writing, as when I started the blog exactly a year ago, I probably didn’t hold much hope of actually keeping it up this long. So many blogs seem to launch with so much promise, only to disappear with barely a whimper after a short while, I really feel I have achieved something in getting a full year in. And written the odd fairly readable piece of prose as well.
Oh, and shamelessly posted photos of myself, boots and tweed on Instagram. This is part of the game. Words are not enough, you must exploit all your assets.
You’re probably wondering what a year in the life of a mediocre middle-aged blog-dad has been like? Well, surprisingly like the life of a non-blogging middle-aged dad, to be honest. Much to my dismay there has been no celebrity parties, no invites to huge fashion shows, no attempts at bribing me to promote products with dodgy style values, and no offers of puffing up my lips with Restylane, or a non-brand-name alternative.
I have however been offered money to promote toilets. That may actually say something quite subtle about the image I’m portraying, or maybe it was just a truly desperate marketing attempt. I did almost make it onto British Sunday morning telly, but I’ll get back to that one in a later post. I did get to meet a lot of very interesting companies and see fine and interesting products.
And I’ve made a lot of new friends, both from the commercial side of the industry, and among those that take an interest in menswear and the sort of stuff I blog about.
The most pleasurable part of it all though? Finding that I can write stuff that people are willing to read. 165 posts in a year, though my mother insists there are still typos to be found.
Thank you for reading!