Tag Archives : Ætt

The weekly pictorial journal


And here we are again, another Friday morning and time for my little journal of what has been going on and what is coming up. Last Saturday saw us head up to Oslo to visit the new pop-up shop opened by the good people of Ætt and Livid Jeans. Bang in the middle of Aker Brygge, prime real estate in…

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A label to watch: Ætt, retro-styled goodness from Norway


It’s not every day I discover something new and exciting, but the past weeks there has been an increasing buzz around a tiny new company called Ætt (pronounced “Aett”) here in Norway. They are based in Bergen. I almost say “of course”, as this is where the increasingly successful Norwegian Rain also hail from (no pun intended) and Bergen is…

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