In this wide‑ranging and deeply reflective conversation, Nick welcomes back fashion researcher and maker Wendy Ward to unpack what really happens to clothes after we’re done with them — and why the fashion industry’s language around “recycling” and “sustainability” increasingly rings hollow.
They explore the murky realities of textile waste, charity shop overload, and so‑called recycling systems that often amount to exporting waste elsewhere or incinerating it.
Wendy reflects on her stalled attempt to return waste garments to manufacturers, digging into the complexities of end‑of‑life clothing systems and the uncomfortable truth that only around 1% of post‑consumer textiles are truly recycled. Amid the bleak realities, the conversation shifts toward more hopeful ground: Wendy’s wearing tally practice, cost‑per‑wear labels, personal garment narratives, and examples of brands and makers celebrating care, repair, and long‑term use.
Together, they question whether fashion can rediscover joy, meaning, and creativity without driving relentless over‑consumption — and whether positivity, not guilt, might be the key to real change.
This episode is a candid exploration of value, honesty, infrastructure, and imagination — and what it might take to build a healthier relationship with the clothes we already own.
You can find all Wendy’s links on her Linktree here.
Links:
Nature: “Secondhand fashion consumers exhibit fast fashion behaviors despite sustainability narratives” https://www.nature.com/articles/s41598-025-19089-1
The Guardian: “‘Hospices are in retreat’: funding crisis squeezing UK palliative care providers” https://www.theguardian.com/society/2025/mar/24/hospices-in-retreat-funding-crisis-squeezing-uk-palliative-care-providers
NRK: “Må kaste 500 tonn mer tekstiler enn i fjor: – Nå sliter vi veldig mye” https://www.nrk.no/vestfoldogtelemark/frykter-at-gjenbruksbransjen-kan-kollapse-_-kaster-500-tonn-mer-tekstiler-enn-i-fjor-1.17656476 (Suggest using the translate function in Google Chrome)
Garmology is by Nick Johannessen. There is no advertising or sponsorship, but you are welcome to support the podcast via my Patreon at patreon.com/garmology or you can buymeacoffee.com/garmology
Nick Johannessen is also the editor of the WellDressedDad blog and WellDressedDad on Instagram. You can email Nick as Garmology (at) WellDressedDad.com.
Garmology theme music by Fabian Stordalen.
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