Tag Archives : Levi Strauss & Co

Brands: It’s all in the story…


In another post where I talk smack about stuff I really shouldn’t talk about, given that I’m a civil engineer not a marketing guru, I give you: What makes a brand? A name, a designer, a style, something ethereal and mystic, history, or something else entirely? To me, names come and go, designers are rarely given celebrity status, styles come…

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