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My interview in the Norwegian newspaper VG / MinMote

  • By nick
  • 22/04/2021
  • 2 Comments

I was interviewed for MinMote, the style section of VG, one of the largest newspapers in Norway last weekend. Given the positive feedback and interest shown, I thought I’d share a translation.

 

The original can be read in MinMote here. And yes, it was pretty strange to be near the top of the front page of a newspaper roughly half the population of the country reads.

 

Civil engineer and father of six Nick Johannessen (52) has gained international attention for his unique style.

In the column “My Style” we talk to well dressed and inspiring people about clothes and style.

Nick Johannessen, Civil engineer. Father of 4, 2 bonus children.

Now it is Nick Johannessen’s turn. On Instagram, Johannessen, who is a father of four and bonus-dad of two, shares photos of his own style to over 15.000 followers, under the name “Well Dressed Dad”. This has led to him being on “best dressed” lists together with influencers and celebrities in heavyweights such as GQ and Esquire.

View this post on Instagram

A post shared by Nick / Slower Menswear (@welldresseddad)

How would you describe your style?

I look upon it as a hybrid of classic British, denim, vintage, army, Japanese rugged and a kind of trad-Ivy. A playful mix of everything I like, put together to create something that works for me. Style can be very rigid and many have a strong adherence to a defined style and subculture. It’s fun to pick what you like, mix it up and keep a toe in many style camps. It’s also exciting to challenge yourself a bit, for me using a hat has been an interesting experience. Very self-conscious to start with, but that soon passes and you have something entirely new in your style.

What key items do we find in your wardrobe?

Outerwear is probably the most important piece. Not that an outfit necessarily starts with a jacket, but a jacket is always there and has to have some meaning. A nice tweed jacket or coat, or a worn Barbour; the varieties are endless. Norwegian brands such as Serac and Norwegian rain are doing fine work in making jackets that suit multiple situations. It’s very sad that there is so little in the way of a clothing industry in Norway now.

View this post on Instagram

A post shared by Nick / Slower Menswear (@welldresseddad)

What is your best secondhand or vintage buy?

I buy mainly secondhand and have found a lot of great buys. I would like to buy more vintage, but it is difficult to find things I like and that fit me. Much of what is for sale today is “newer vintage”, a lot of it poor quality and made of synthetic or mixed fibres, in styles that don’t appeal to me. It’s ironic that while people would like to buy vintage to be more sustainable and environmentally friendly, a lot of it is synthetic clothing that releases greater amounts of microplastics the older it becomes. There are huge amounts of clothes in the world that can be reused, but we have a problem in that a lot of what has been made in the past 40 years is of a quality that is not very reusable. Even Fretex (the largest charity in Norway dealing in secondhand clothes), the reuse alibi, is full of low-grade fast fashion priced at near-new prices. Is this a function of what people are actually donating/disposing of, or that it’s impossible to pick decent stuff from the 30 tonnes of clothing waste received every day? The important point is to keep clothes circulating, so from a sustainability point of view, it is better to sell or give them to someone who will continue to use them.

 

What is at the top of your wishlist at the moment?

A bespoke Savile Row suit in a tweed of the utmost quality, perfectly tailored to fit me, something that could last the rest of my life and usable for both everyday use and special occasions. The likelihood of this happening is negligible, as it’s just too costly, but as an ambition, it’s something to dream of!

Who or what inspires you?

Inspiration can come from various places. It might be knitted vests suddenly gaining attention when a veterinarian from Yorkshire is shoulder deep in a cow or huge trousers worn by Tokyo hipsters. Old photos of motorcyclists competing in Belstaff jackets, or maybe a gangster wearing a hat in the latest Guy Ritchie film. I think it’s mostly the visual that creates feelings I want to recreate. Maybe not so much the cow situation, but a lot of it is an escape. If dressing for purely practical reasons, there are much simpler ways to dress, but if you don’t want the sad car, the boring house or the life without highlights, you can dress larger.

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A post shared by Nick / Slower Menswear (@welldresseddad)

What sustainable choices do you take for your wardrobe?

I avoid synthetic fabrics and fibres as far as possible, prioritising natural fibres and clothes that are made to last and be repaired. If I buy new clothes I prioritise brands I know are operated as ethically and sustainably as possible. Secondhand is a bit easier, but then I’m usually buying forgotten treasures from recent times, or good buys. Socks are an exception, as without any synthetic fibres they just wear out too quickly. Something to keep in mind is that most jeans include elastane for some stretchy comfort, which also contributes to the spread of microplastics. Through the blog and podcast, I cover topics around sustainability and what consumers can do better. It’s a huge and complicated topic though, which many competing agendas and it’s easy to become confused and frustrated about what choices you could and should make.

What trends do you see coming now?

By definition, trends are passing and not very interesting. Quality, natural fibres and timelessness should be trends, though it doesn’t help much when the industry depends on us buying and buying more. Sustainability has been pushed hard as a trend, but there is very little agreement of what exactly it entails or how you prioritise it. It’s not enough to say that you’re buying as much vintage as possible.

What is your fashion soft spot, what are you always looking for?

I always have an eye out for good stuff that would fit into my collection, and that I don’t already have, regardless of whether it’s a jacket, shoes, a shirt or something else. When you already have more than you really need, it’s mainly a bit of sport looking around, rather than covering a need. To make interesting photos for Instagram I also need a few props.

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A post shared by Nick / Slower Menswear (@welldresseddad)

What is your relationship to designer clothes, and how do you decide your next purchase?

What are designer clothes really? The type of high-fashion designer clothes with flashy logos is not something I’m into, both from what they cost and how they look. I have a few quality brands I like and follow over time, but I’m not locked into any and rarely like more than a small part of each collection.

What do we never see you in and why?

Ankle socks, Chelsea boots, big logos, sailing jackets with the collar up, shoes with square toes or very pointy toes.

What is your best fashion tip?

Try before you buy. Buying online with no real possibility to return is a recipe for bad buys. Even though you can compare the sizing to something you already have, there is a big difference to actually trying something on. This goes for both how the garment fits on you and whether it looks good. Another problem is that most of us develop an idea of what we like, and this makes it easy to keep buying the same things again and again. It can be wise to take the time to consider whether you already have something similar already. It is also easy to be led astray by the sneaky influences we are subjected to. You know the one, where you suddenly feel you must have a pair of tartan trousers, but no idea where this feeling comes from? Is it because you see others wearing them? Has it been covered in media or shown on Instagram? Marketing is scientific, efficient and it influences is.

Avoid casual buying that you don’t really care about. 70% discount is the beer goggles of clothes buying, so stay sober.

Something else is to dress for your own pleasure. We all think that everyone around us is observing and judging us, the truth is that most of us have more than enough with judging ourselves, so we spend far too much time and energy on what others may think of us.

 

How do you maximise your wardrobe without buying anything new?

Buy clothe and colours that fit together and use them in different combinations. The possibilities increase dramatically when most garments can be combines in different ways, while at the same time creating a style that is coherent and yours. Clothes don’t need to be in the same style to work together. An army coat can be combined with tweed trouser and a knitted vest. Different styles and eras, but the colours and fibres work together. Spruce it up with a tie, pins, a hat or a bag.

View this post on Instagram

A post shared by Nick / Slower Menswear (@welldresseddad)

What do style and clothes mean to you?

For me, a lot of what is interesting is in the stories and craft that lie behind garments. Occasionally I risk being a wandering information board. “Oh, strange you should mention this jacket, let me tell you all about it!”. It’s always nice to meet someone that shares an interest. Apart from this, I’ve always had a certain compulsion to share my interests, which has led to the blog, podcast and YouTube channel. This is all mainly about aspects of clothes other than the business side.

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2 Comments

  • Michael 01/09/2023 at 08:01

    Very nice and sympathetic you are, Nick. I absolutely share your ideas about really sustainable clothes and sensible buying. Two thumbs up!
    Even if this comes belated, the topic is more up-to-date than ever, as well as timeless fashion and good taste are.

    Reply
    • nick 08/09/2023 at 08:22

      Thank you!

      Reply

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welldresseddad

Norway. Creator of @garmologypodcast.
Ethical, sustainable and slower fashion.
«Final boss of tweed» (guy on TikTok).
Love tweed, not polyester.

If you’re too exhausted to go outside, but still If you’re too exhausted to go outside, but still want to let people know you’re alive, is it ok to post a photo from a year ago? Asking for a friend, may delete later.
Out for walkies with Penny on a bleak pre-Summer m Out for walkies with Penny on a bleak pre-Summer morning I found myself thinking how undemanding we are as consumers, how little it takes to get us to buy the latest and greatest of whatever is being served up. However not so great it may be. 

«This season we’ve made a chore coat!», cue fanfare. «Three-striped trainers in a new colour!», the crowd goes wild. «This year we’ve subtly tweaked the fit and adjusted the pockets» (read: the designer spent the day in the pub). You get my drift. 

If you’ve been around for a while it’s rare to experience that quickening of the pulse (unless you are truly sneaker-pilled, in which case your life really is endless bliss😊).

This jacket was one of those moments though. I love my tweed, I dig waxed cotton, lotsa-pockets is ace, big metal zips rock, corduroy is lush, but mostly it’s samey lamey seen it all before. And then I saw this. Two years ago now? Game changer. Moon tweed, technically laminated, cordura details, thoughtful design and great details. I still love it. 

I have a spare vest in the same style, if anyone is interested.

@norbit_hiroshinozawa @abrahammoonsons
You know how sometimes you conjure up a plan so cu You know how sometimes you conjure up a plan so cunning that the second you sit down to make it happen you realise the futility of it? Indeed. Please use your imagination to use the included images to make a dazzling display of inter-seasonal garmological transitions from wholly wool-based to complicated cotton-based garments, with a cool soundtrack with sprinkles of Spring. 

Am I making sense? No wonder I gave up. 

Time for a mug of tea, methinks.

#goatcouture #welldresseddad #dadstyle #vintagestyle #ruggedstyle #tweedfluencer #menswearblogger #slowfashion #tweed #harristweed #nordicstyle  #styleno #mensstyle #mensfashion #rawdenim #inspirationnotconsumption #secondhandnotsecondbest #gocd #gooutcasuallydressed #Garmology #sustainablefashion #minmote #sustainableclothing #sustainablestyle #男装时尚 #男士风格
I’m afraid my menswear related tomfoolery has ta I’m afraid my menswear related tomfoolery has taken a secret pathway through a hedge, past the local flytippers hoard and into the sketchy part of town where those of a perceived creative nature gather. Whis is a long-winded way of saying that yes, this is unfortunately another video to my unreleased music from 1992. All very much in the homebrew way of things.

It’s a wonderfully sunny day though and there’s a real smell of Spring, so let’s all find some cheer in that, eh?
Snow didn’t stop play today, though we decided t Snow didn’t stop play today, though we decided to be visible in the white-out conditions. Penny is very dedicated to our expeditions.

Featuring another outtake from my unreleased album from 1992.
Penny took me for a walk in the woods today. I r Penny took me for a walk in the woods today. 

I rarely tag brands now, but dud want to mention my beautiful Shetland wool vest. I’m a long term fan of the «Shetland» crime drama and finally realised the glimpses of Lervick included the @jamiesonsofshetland knitwear factory. A wonderfully old-school website and customer experience, and a top notch vest.

Soundtrack by Bing Crosby.
This Thursday I’m stepping outside my comfort zo This Thursday I’m stepping outside my comfort zone to give a talk about «clothes and stuff» in Oslo by invitation from @rawdenimnorway . Topics will be wide-ranging on the topic, including the life cycle of clothes, how we can make informed choices when buying and discarding, what makes some clothes better than others, is making your own better and lots more. It’ll be a little bleak at times, but hopefully also honest and maybe even humorous. If you know me, you have an idea what it’ll be like. And I will no doubt mention denim as well. And tweed.

Note: It’ll be in Norwegian only (*)

Venue: Raw Denim Norway, Thorvald Meyers gate 50, Oslo
Time: 18:00

(*) I might do an online version in English if there is interest.
A misty morning by the sea today. Trying something A misty morning by the sea today. Trying something new visually. I quite rarely wear a hat with a contrasting pompom. Just after this a swan flew right overhead, honking and swooshing, an incredible experience.

Soundtrack from my unreleased album from 1992.
There’s a lot going on in the world now, lots of There’s a lot going on in the world now, lots of stuff to worry about. I find that on a personal level it helps a little to swaddle myself in wool and go for a quiet walk in the woods, maybe gaze at the sea for a while. This may just be my way of coping though. Oh, and the podcast is back, new recordings are underway. My small contribution to sanity.

All while hoping the adults come home soon.
Mostly I try to make sure my posts make some sort Mostly I try to make sure my posts make some sort of point, however quirky or dumb it may be. Today though, it’s more serious. Have you ever had someone try to ruin your garment? Not by scissors or accidental laundering, but by the instrument of ridicule? Take this vest, according to Google it’s either a «cover vest» or an «over vest» (both blatantly bland, so we’ll not dwell on this), but the first time I wear it I’m met with «How are we off for turnips, Baldrick?» and from that point on it’s the  Baldrick vest. I’m sure it could have been worse, at least I have a litany of quotes I can recite while wearing it, so at the end of the day I may come out ahead. Quite the cunning plan!

Closeups of my bookshelf by request, and a bonus glamour shot of Penny to the keenest swipers.
Sometimes it’s nice to just keep it simple. Take Sometimes it’s nice to just keep it simple. Take a few quick photos while out for a walk, nothing planned or constructed. Wonky selfies using the timer and the phone propped against a log, or trying to sneak a snap of a Corgi that never stops moving. Simple, like we used to do, back then. Whatever happened to Hipstamatic?
Injecting a little fun into a bleak Saturday after Injecting a little fun into a bleak Saturday afternoon. Your mileage may vary, as some say, but those of a more positive disposition will urge you to «get a wiggle on to that there catchy tune». Sleeting snow, you know, small-town sorrow, sunny tomorrow. I may yet become a rapper.
«Be the splash of colour in the winter bleakness», they said, «dare to tread the icy slopes in corduroy pants». Clearly «they» say some odd stuff, or possibly I wasn’t paying close attention, yet here I am, dressed for sunshine on a day with sleeting snow, putting a brave face on goings on. Such is the life of a top-drawer garmologist. Not sure what my cutlery drawer signifies about garmologist ranking, but it beats the drawer full of glass jars too good to recycle.
We’re enjoying an unseasonably sunny Friday here We’re enjoying an unseasonably sunny Friday here in small-town Norway, so what can I do but record a little video to share? It was either that or jumping in the ice-cold sea and being a creature of comfort that is not altogether appealing.

Which kind of person are you?
Today I’m feeling a bit AI, as in actually inart Today I’m feeling a bit AI, as in actually inarticulate, so my imagery is stacked with talking points and interesting cues. If you are of a nerdy nature, I guess.
The flip-flopping weather has me having to rethink The flip-flopping weather has me having to rethink my fits on a daily basis, will it be full on Himalayan snow storm or shades and sliders? (Spoiler: Never the latter, under any circumstances). Who knew that the tiny flapping wings of a Monarch butterfly in Mexico could impact the sartorial ponderings of an idiot in Norway? The Insitute of Garmology is currently developing course material in quantum fits. An add-on will be made available to all subscribers to the premium outfit generator.

Anyhow, whatever and such. Slide for outtakes and free bonus extras. Maybe even a free lunch.
It’s been a while since I offered up one of my l It’s been a while since I offered up one of my legendary pro-tips for male modelling, so thanks to popular demand here is a fundamental one: Squinting into the sun while letting your mouth hang open has never really caught on. TL:DR Eyes open, mouth shut.
Long caption incoming! The new year is off to a g Long caption incoming!

The new year is off to a grand start with the first snow of the season arriving overnight. Watching Penny take her first forays into the white is blissful to watch, and naturally, the snow makes the outside a lot less bleak after weeks of rain and darkness. Good timing by Mother Nature there!

Heading out to spend some time in the snow allowed me to pick up a theme I’ve been wanting to LARP for a while now (and guys, let’s call it what it is, ok?): Vintage mountaineering. For me, it’s kind of an Everesty vibe. I’m not bravely past the second step, but maybe chilling in base camp, keeping the Darjeeling fresh? It has to be the retro mountaineering thing though, the line of CEOs waiting for their 15-second selfie slot at the summit today is kind of a joke. 

Maybe once I find some oxygen flasks and a pair of vintage goggles I can go further up? Joking, not joking, I’ve been googling for retro goggles, but without luck so far. Oxygen flasks are taking it too far, though I’m sure there are some excellent Japanese reproductions available.

Today was an opportunity to wear a pair of vintage Eddie Bauer goose-down filled bib trousers though. Found them via eBay in Texas of all places. I think the down is a bit flat after 4 decades (and a wash, judging by the fragrant smell), but they block the wind a treat and that is a huge part of keeping warm. Much as I love my tweed trousers I admit they do nothing to keep the icy blast off my legs. Oh, and I’ve repaired my much-used and appreciated mountaineering cap, another fantastic piece. Long-termers will recall I’ve derided knitted beanies many a time as useless in the cold.

So there we are. I hadn’t planned on posting anything today and my plan forward is to only post something when inspired. Nothing here is gifted, there is no sneak marketing.
A handful of my least cringe photos of the year, w A handful of my least cringe photos of the year, with a cracking soundtrack to lift the vibe a little. At least there is no AI involved!

Wishing you all an excellent new tear.
Thank’s to the overwhelming popular demand Penny Thank’s to the overwhelming popular demand Penny insisted we follow up festive tradition of wearing corny accessories to contribute to the holiday cheer. I’ve added  plenty of outtakes to illustrate just how difficult it is for a young Corgi to work with an awkward human.

I’ve had a few questions about who Penny is and where Rupert and Pixie are. In short: Both Rupert and Pixie said farewell this Summer. Rupert was 14 and age took it’s tool. Pixie was only 9 and got an aggressive cancer and faded fast. It was all very sad. Penny is a granddaughter of Pixie. She is now 5 months old and a coming star in her own right.
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