Garmology: Making good in an old factory – With James Eden of Private White VC (#93 S04/E20)

When you find yourself having a crisis of career and decide that taking on a garment factory from 1853 in the heart of Manchester sounds like a great idea, you’re clearly not faint of heart or work shy. James Eden visits the podcast to talk about how he came to start Private White VC, as a tribute to his heroic great grandfather, the difficulties in moving from being a maker for others to becoming a brand, the history of Manchester as the birthplace of the industrial revolution, the challenges of working in an old factory and making the very best garments you can. Oh, and trying to change the pricing structure of fashion retailing!

You can find Private White VC on the web here and on Instagram as @privatewhitevc

If you would like to support the podcast, feel free to buy the host a coffee!

And remember, while you can listen to the episode right here on the webpage (all episodes on the Garmology page), for the best experience, the podcast is also available on all the usual podcast sites, like Apple Podcast, Spotify, Google Podcasts etc., just search for Garmology. This is very handy for listening via your phone while walking the dog, driving, cooking, or whatever activity you do where you want to listen to people talk about stuff.

Nick Johannessen is the host of Garmology, the editor of the WellDressedDad blog and WellDressedDad on Instagram. You can email Nick as Garmology (at)

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