Tag Archives : superdry

Style: The grey market, and why the marketers get it wrong


Reading Time: 10 minutesSince becoming more interested in clothes over the past few years, I find I’ve also taken more interest in how they are presented to me in the marketplace. We’re talking marketing, advertising, the dangling of the lure that will make me want to part with my hard-earned cash in exchange for whatever is being promoted. And I’m becoming increasingly aware…

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