Tag Archives : superdenim

Style: The grey market, and why the marketers get it wrong


Reading Time: 10 minutesSince becoming more interested in clothes over the past few years, I find I’ve also taken more interest in how they are presented to me in the marketplace. We’re talking marketing, advertising, the dangling of the lure that will make me want to part with my hard-earned cash in exchange for whatever is being promoted. And I’m becoming increasingly aware…

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News: Nigel Cabourn starts selling direct to customers


Reading Time: 2 minutesLatest news from the Nigel Cabourn camp is that they are now not only selling via select retailers, but also selling directly through their own website at www.cabourn.com. This is a trend in the industry now, with traditional retail outlets under great pressure from the large online fashion retailers. With Nigel Cabourn clothing being stocked and dropped by a number…

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