Tag Archives : Marketing

The truth about #hygge


Observing the current obsession in the UK with the apparently Danish concept of “hygge” is both amusing and disturbing. Firstly, trying to package and sell such a concept is in itself a strange task, based as it is on an apparently untranslatable word that involves an increasingly wide selection of absolutely necessary food, drink, accessories and whatnots to achieve some…

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Style: The grey market, and why the marketers get it wrong


Since becoming more interested in clothes over the past few years, I find I’ve also taken more interest in how they are presented to me in the marketplace. We’re talking marketing, advertising, the dangling of the lure that will make me want to part with my hard-earned cash in exchange for whatever is being promoted. And I’m becoming increasingly aware…

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