Tag Archives : Marketing

Ventile, the ugly facts they don’t tell you

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Reading Time: 8 minutesFour years ago I posted a pretty critical piece about a fabric that at the time was on the brink of enjoying something of a comeback. The main point of the article was that the historical facts that were being bandied about might not actually be as historical as they were made out to be. There was much talk of…

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The truth about #hygge

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Reading Time: 5 minutesObserving the current obsession in the UK with the apparently Danish concept of “hygge” is both amusing and disturbing. Firstly, trying to package and sell such a concept is in itself a strange task, based as it is on an apparently untranslatable word that involves an increasingly wide selection of absolutely necessary food, drink, accessories and whatnots to achieve some…

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Style: The grey market, and why the marketers get it wrong

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Reading Time: 9 minutesSince becoming more interested in clothes over the past few years, I find I’ve also taken more interest in how they are presented to me in the marketplace. We’re talking marketing, advertising, the dangling of the lure that will make me want to part with my hard-earned cash in exchange for whatever is being promoted. And I’m becoming increasingly aware…

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