Tag Archives : Advertising

The power of the branding


Reading Time: 8 minutesWe like to think we’re rational and sensible people, capable of seeing right from wrong, the real from the fake, not allowing ourself to be tricked or conned. Yet when your partner asks your opinion on some new item they have purchased, are you able to answer a straight yay or nay? Or do you find yourself needing more parameters than…

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Style: The grey market, and why the marketers get it wrong


Reading Time: 10 minutesSince becoming more interested in clothes over the past few years, I find I’ve also taken more interest in how they are presented to me in the marketplace. We’re talking marketing, advertising, the dangling of the lure that will make me want to part with my hard-earned cash in exchange for whatever is being promoted. And I’m becoming increasingly aware…

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